The best business tools for health coaches + wellness entrepreneurs

Grow your health coaching business with the best tools for your website, marketing & client management.

Note: This page contains affiliate links, which means we may earn a small commission on your purchase, at no additional cost to you (in some cases, you’ll even get a discount!). We only share products or services we personally use & love.

Squarespace is our favorite website-building platform & the one we use for our own site.

Why Squarespace is great for health coaches:

• it’s (in our humble opinion) the easiest website platform to learn to use and maintain

• it’s design-oriented and supports beautiful, image-heavy sites (great for wellness businesses!)

• all templates are mobile responsive (so your site will look great across all devices and screen sizes)

• it has built-in SEO features to help grow your site’s reach (good SEO is one of the primary business tips we preach!)

• it offers lots of useful third-party integrations to run your business—things like scheduling, commerce, email list building, membership programs + more!

• your web hosting and other website-related accounts and billing are all conveniently connected in one place (makes admin a breeze)

All Squarespace sites come with a free 14-day trial. Use code PARTNER10 for 10% off your subscription.

We use MemberSpace to membership-protect specific pages & content on our website.

This third party service allows you to offer both free and paid membership-based products, such as courses, ebooks or downloadable materials, resource libraries, membership programs and more.

We use MemberSpace for the Wellness Library, our archive of healthy living guides + resources.

Try all features free for 14 days.

Acuity Scheduling is an online appointment scheduling tool for your health coaching packages & sessions.

How to schedule health coaching sessions with Acuity Scheduling:

Acuity’s scheduling platform is customizable to your brand style, so fits seamlessly within your branded website (Squarespace or otherwise). It supports a range of appointment types, including the ability to schedule 1:1 health coaching appointments, group wellness classes, subscriptions, class packs and more. It’s also HIPAA-compliant, which means you can securely collect Protected Health Information (PHI) during appointment scheduling if needed.

All Acuity Scheduling plans come with a free 7-day trial. Here’s more about setting up Acuity Scheduling to sell & schedule health coaching sessions.

Free, professional stock photography in the back-end of your Squarespace website.

A picture is worth a thousand words, right? Quality photography is a must in effectively communicating your brand experience and selling your products and services.

However, if you don’t have a professional photographer on hand to do a full photoshoot for your health coaching website and other marketing materials, the next best thing is Unsplash, a collection of free professional stock photography from photographers around the world—all available for your use under a creative commons license.

We love the quality of stock photography from Unsplash, and that it’s seamlessly integrated with Squarespace (you can search for and add Unsplash photography directly from the back-end of your Squarespace website!).

Flodesk is our favorite email marketing software for wellness businesses (& the one we use!).

Flodesk is our favorite email marketing platform for health coaches and wellness entrepreneurs—it has a sleek, clean dashboard with beautiful email templates, easy to manage workflow automations, and clearly structured segments to organize your audience.

It also includes unlimited subscribers and unlimited email sends. It’s the tool we use and recommend!

Get 50% off your Flodesk subscription (forever!) with the link below. (Or, try it first with their free 30-day trial, no credit card required.)

Canva is free design software for “non-designers.”

There are so many design needs in starting and growing a health coaching business: logo, website graphics, client documents and handouts, social media graphics, Pinterest pins (see below!), the list goes on. Fortunately, you don’t need to learn a complicated design software to create your own beautiful graphic design!

With Canva, you can quickly and easily design beautiful branded imagery for your wellness business, including logos, social media and Pinterest graphics, PDF handouts, presentations and so much more.

Canva is free to use. Try the additional features of Canva Pro free for 30 days.

One of our very favorite content marketing tools for new wellness businesses.

Though it’s often misinterpreted as a “social media” platform, Pinterest is really more of a visual search engine. And, as such, it’s a wonderful way to connect with people searching for answers to problems you can help them solve.

Here’s more info about using Pinterest to grow traffic to your website (and, thus business services) via strategic content marketing.

Pinterest Business accounts are free to set up & use!

We maximize our reach on Pinterest with a Pinterest scheduling tool called Tailwind.

We talk about this lots, but Pinterest is our favorite cost-effective strategy for growing traffic to your website, and Tailwind is our favorite tool to streamline and automate that process. (See our full strategy for setting up and using Tailwind.)

Tailwind offers a free trial up to 100 Pinterest pins.

Rewardful allows you to offer referral & affiliate programs to reward others who promote your programs or services.

This is particularly great for online membership programs, or for rewarding clients who refer other health coaching clients to you.

All Rewardful plans come with a free 14-day trial.

Integrative nutrition health coach training & certification.

The Institute for Integrative Nutrition (also known as IIN) is the world’s largest integrative health and nutrition school, with over 100,000 graduates.

The program is offered in either a standard one-year track, or an accelerated six-month option and is entirely online, making it possible to complete the coursework from anywhere in the world, any day of the week, at any time. (So far, IIN has worked with students in over 150 countries!)

IIN’s health coaching curriculum focuses on what we call “primary food”: the aspects of life that contribute to our overall well-being in addition to food—things like physical activity, relationships, career and spirituality. (In fact, these four pillars of integrative health are the story behind our name, Four Wellness Co.!)

IIN is a great, well-rounded program for studying multiple non-nutrition components of health coaching, and building your capacity to assist clients with overall lifestyle management (not just nutrition or fitness specifically). It has a large network of coaches, and plenty of opportunities to get involved professionally with other IIN students and alumni.

✨ And: Get $2,000 off tuition ($1,500 off payment plans)!

Practice Better is a one-stop-shop for health coaches & wellness professionals to manage your practice.

Why Practice Better is great for health coaches:

A few of the useful features, all under one roof, include: client management, scheduling, billing, secure messaging, forms and waivers, tasks and reminders, session notes and documents, and the ability to create programs and courses. It also includes a handy app for managing these elements of your practice on-the-go.

After trying and testing several popular health practice management platforms, this one is our favorite! They also have affordable pricing and a super responsive support team to help set up your online practice. See our full overview of Practice Better and how to use it for your health coaching or wellness business.

The Practice Better Sprout Plan is free forever, up to 3 clients.

Client contracts, invoicing & billing software.

If you don’t go with a wellness-specific platform like Practice Better, Bonsai is a great all-in-one productivity solution for automating the administrative side of the client process: everything from e-signing your health coaching contracts (super important!) to invoicing and payments, all the way to taxes and accounting.

Streamlining all of these steps of the coaching process, and linking them under “one roof,” dramatically cuts down the time manually re-creating each step of the process for each new client, following up on payments, etc. The built-in reporting features are also helpful to get a snapshot of business performance and track progress toward goals. And, the branded email communication gives a professional first impression to new or potential clients.

All Bonsai plans come with a free 14-day trial.

Business email, calendar & cloud storage.

Google Docs and Google Sheets are some of our most-used business tools. They’re free, simple and easy-to-use, and your files are all available in the cloud from any device. For health coaches just starting out, this is a great free option to keep your business documents organized and safe in one location.

We use and like Google Workspace, the integrated, cloud-based business version of all Google products (Gmail, Google Docs, Google Sheets, etc.). Though it’s a paid product, it offers a range of useful functionality for teams, including the ability to manage multiple user accounts and email addresses under your domain name. (You’ll also need this if you’d like to set up an email address connected to your domain name.)

Google Workspace is integrated with Squarespace, making it super easy to set up from the back-end of your Squarespace website and link new email addresses to your domain name.

Try any Google Workspace plan free for 14 days.

Airtable is a powerful content-based spreadsheet.

Airtable is a database that can be used to organize allll sorts of information, such as planning content calendars, marketing plans and launch timelines, as well as storing and organizing client information, lists and ideas.

Because of its flexibility in organizing and managing many different types of data, we use it for a wide range of business information and planning.

Airtable is a free service with paid upgrades.

Zapier is an amazingly helpful tool for connecting and automating other business tools used in your business.

This helps to streamline workflow operations and keep your business running smoothly and efficiently—saving health coaches (especially solopreneurs) valuable time!

Zapier offers a free plan, and you can try features of any paid plan free for 14 days.